SUNSEEKER SWIM SS13-14 LAUNCH
Sunseeker women’s fashion swimwear has been responsible for making the world a brighter place since 1970.
Their colourful prints would become a hallmark of the international swim category, established on the salutary beaches of Western Australia.
Fast forward to present day, and form and fit take pride of place, encapsulating the Australian beach culture and women’s bodies.
Sunseeker C.E.O, John Zylstra recalls, “the quality of our fabrics fast became a selling point and still is today.”
Today, handpicked media and tastemakers were graciously introduced to the Sunseeker brands latest collection, an awe-inspiring presentation of models backed-up by none other than a Sunseeker motor boat, a handsome pairing.
This season’s floral prints made a resounding splash while an electrifying house print, exclusive to Sunseeker, caught the eyes of many. Underpinned by its popular shapewear in classic black, Sunseeker SS13-14 is most certain to be the hot favourite this summer.
The impact of Sunseeker’s hyper-modern vision for the Australian woman cannot be understated and has rightfully become an integral part of the Australian fashion landscape.